Interior Designers: Brand Colour

Source: Marketo
Source: Marketo

Colour (color) really does matter. As an interior designer you don’t need me to tell you that. I think sometimes though we know what good colours are and what good colour combinations are and we know what feels right to us and to our clients in the spaces we inhabit.

However…

Many of us are not graphic designers and perhaps our own branding may have suffered because of colour choices we would make in our day job.

Apparently if you look more closely at the infographic on the right then you will see that their research shows that more than 90% of the world’s top 100 brands use either red, blue or grey as the primary branding colour and more than 90% of those same companies use at most 2 colours. So there’s very much a ‘keep it simple’ line coming out for brand colours. No big surprise there I suppose.

41% only use text – so that will be the brand name and/or ‘strap line’ ie there will probably be no logo as such.

Colours considered suitable for companies in ‘the home’ are green and yellow. This doesn’t necessarily apply to the colour YOU should have for your branding as an interior designer.

Indeed their research shows that ORANGE & BROWN are questionable colours for companies in the interiors space. With our Pantone 464 I suppose we fall foul of that.

Then again it is interesting to read that people associate ‘vibrant and fun’ with Orange. It is also interesting to read that the colour is the first thing that potential clients perceive about your brand.

Yet the safest choice appears to be shades of grey. If we all had grey houses and grey business and grey clothes I guess the world would necessarily be a greyer place. And I’m not sure it would be a better place for that.

Summary: Conform or stand out. It’s up to you. You can probably make most colours work as a brand but maybe a myriad of colours won’t work. Is this all stating the obvious?

Interior Designers: Must Blog Better – But How?

Content Mix: Content Marketing Institute
Content Mix: Content Marketing Institute

The content Marketing Institute created that nice little image up there that  shows what a content mix might be.

This image has been bandied about on various websites as THE correct mix. It isn’t THE correct mix but it’s a good starter to make you think. It might make you think you are entertaining your potential clients too much or it might make you think you are being a bit boring talking about kitchen worksurfaces a little too much.

Click To Read More Interior Design Articles
Click To Read More Interior Design Articles

For a start it’s saying that you should blog 6 times a week or at least create content 6 times a week. For small businesses that just ain’t gonna happen in the real world.

However it certainly DOES give you ideas about what to write next.

Provide relevant information: Perhaps contribute to a thread somewhere telling people about some of the great things you learnt with a particular product on your last project.

Teach: Show you really know what you are talking about. Share some knowledge in an authoritative way on how you do your job.

Start a conversation: Perhaps on a LinkedIn group or your Facebook business page.

Inspire: others to do better. This could be on a forum or your could write something.

Entertain: Never hurts to make someone laugh.

Interior Designers: Business Bible

Here are all (most) of our articles on “the business” of interior design. Sales and marketing resources for a modern digital world.

Your comments or likes or backlinks are all appreciated as we invest considerable time into producing this content.

  1. business-tips-for-interior-designers
  2. 9-common-interior-design-mistakes-marketing
  3. 9.5-ways-for-interior-designers-to-make-more-money-profit
  4. interior-designers-get-more-customers-on-your-website
  5. Interior-designers-boosting-your-position-in-google-search-results
  6. the-proactive-interior-designer-1-0-1
  7. 6-things-that-interior-designers-do-wrong-on-their-web-sites
  8. interior-designers-5-and-a-half-ways-to-twitter-badly
  9. pitching-winning-managing-business-for-interior-designers
  10. use-pinterest-more-to-generate-interest
  11. facebook-interior-designers-10-steps-to-setup
  12. retail-interior-designers-8-ways-to-sell-more
  13. bad-things-they-say-about-interior-designers
  14. interior-designers-facebook-4-ways-to-correctly-use-it
  15. 7-facebook-mistakes-interior-designers-make
  16. designers-twitter-is-rubbish-use-twitter
  17. interior-design-marketing-2010-predictions
  18. designers-what-to-blog-about
  19. spying-on-competitors-staying-ahead
  20. interior-designer-did-your-web-site-just-popp-up-in-my-search
  21. interior-design-marketing-strategies
  22. facebook-adwords-effective-ad-writing-for-interior-designers
  23. interior-designers-facebook-key-elements-for-your-fan-page
  24. designers-interior-design-links-how-to-get-them
  25. target-markets-for-interior-designers-interior-design-marketing-strategy-2012
  26. interior-designers-an-update-on-using-facebook-linkedin-wordpress-blogs-and-twitter
  27. interior-designers-in-2012-how-do-people-find-you-on-the-web
  28. interior-designers-how-to-specify-a-luxury-cashmere-throw-for-your-client-projects
  29. an-interior-designer-gets-lots-of-web-visitors-but-few-leads-enquiries
  30. interior-designers-ipad-essential-apps
  31. interior-designers-to-houzz-or-not-to-houzz
  32. who-is-the-best-interior-designer-in-the-world
  33. interior-designers-and-their-financially-lucrative-bit-on-the-side
  34. interior-design-marketing-strategy-business-strategies-plan-for-designers-2012
  35. interior-designers-what-should-i-write-about-on-my-blog
  36. pinterest-and-customer-interest-interior-designers-pin-their-boards-to-the-wall
  37. interior-designers-why-does-no-one-visit-your-web-site
  38. marketing-strategies-interior-designers-consider-these-areas
  39. interior-designers-how-good-is-your-brands-colour/
  40. how-to-create-a-bad-digital-first-impression-for-interior-designer/
  41. sponsored-blog-post-by-interior-designers-charge-fair-rates-stop-getting-conned/

For more information on luxury cashmere throws or to request cuttings please visit www.KOTHEA.com.  For black faux leather upholstery fabrics try <here> and for mohair velvet and mohair velvet upholstery fabric please follow the links.  Upholstery Linen is also one of our specialities as are luxury  silk velvet  fabrics.

How do you explain INTERIOR DESIGN to a 6 year old boy?

RandomBoyWondering
Image Credit: https://blog.marketo.com/

“How do you explain Interior Design to a 6 year old boy?”

That is the question.

I’ve posted the same question and a link to this (evolving) article on LinkedIn. You can take the question literally if you wish. As a reward I will link back to you from this page for any noteworthy (good or bad!) answers that I might paraphrase for the sake of brevity. The more ‘sensibly’ creative your answer the more likely I will include you and your answer. Go create.

Designcouncil.org.uk describes interior design as “Interior design isn’t just about home decoration. It is concerned with creating functional and beautiful to look at interior spaces in all sorts of places including houses, public buildings and commercial properties such as shops, restaurants, leisure venues and offices. Interior design can also be applied to temporary environments, whether that’s pop-up shops that are in existence for just a few months at a time, or show homes and exhibition stands that may simply last days. Anything that has an interior can be designed, redesigned or refurbished.”

Whereas Wikipedia suggests: “… a group of various yet related projects that involve turning an interior space into an ‘effective setting for the range of human activities’ that are to take place there”

Rebecca at RHA Interiors: “[if all else]…fails I always go for the football analogy,  ‘why choose red over blue?’”

Terry Maurer makes interesting comments noting that kids are increasingly influencers in the interior design purchasing and commissioning process in families.

Mark Randall at 1901 Design would ask the boy to learn what interior design means by “doing”  And the boy would be asked to create his perfect den. Sharon Kaper suggests a similar “show-and-tell” approach.

Mike Major suggests it should be no different to explaining it to a potential client.

More Black Faux Leather Upholstery

Faux Leather is great for upholstery. Here is a time lapse video of the full process if you want to know how it is done. We would be happy to point you to a local upholsterer but please remember that we only sell the faux leather upholstery fabric. If you would like samples please drop us an email request <here> (trade only). We have several collections of faux leather in most colourways including base colours (black, brown, green, blue, red, yellow, gold) muted neutrals and metallic finishes.

[youtube=https://youtu.be/E333E2nRke4]

Faux leather Upholstery

Recently we have had some detailed enquiries about how to upholster with the fine upholstery faux leather that we sell. KOTHEA are certainly NOT expert upholsterers and those questions should be aimed at your professional upholsterer.

Having said that here is a video (below) by Christopher Nejman showing some techniques for faux leather upholstery.

For more information about our faux leather products and colours click <here> or use the links on the right.

[youtube=https://www.youtube.com/watch?v=gcQfbojcY0w]

A-Z Interior Fabric Qualities

2A-Z Glossary or Guide of fabric qualities

A

American Cotton
Cotton of medium fineness and medium staple length.

Alpaca Angora
Natural hair from the alpaca, or animal from which the fibre alpaca is obtained.
Angora
Hair fibre from the angora rabbit.

B
Batiste
Fine, soft,plain weave fabric. Originally linen, now other fibres, eg cotton.
Blend
Combination of two or more different fibres within the same yarn. This can be for cost, properties and/or appearance.
Birds-eye
Colour-and-weave effect where the pattern shows small, uniform spots. The reverse side of a flat jacquard weft knitted fabric where the yarns are arranged to show minimum amounts of each colour in an all-over pattern.
Bouclé yarn
Fancy yarn showing an irregular pattern of curls or loops.
Bourrelet
Non-jacquard double jersey weft knit structure made on an interlock basis showing horizontal ridges on the effect side.
Brocade
Figured woven jacquard fabric, usually multicoloured, much used for furnishings.
Buckram
Plain weave fabric, generally of linen or cotton, which is stiffened during finishing with fillers and starches. Uses include interlinings and bookbinding fabrics.

C
Calico

General term used for plain cotton fabrics heavier than muslin. These are usually left unbleached, area made in a variety of weights, and are often used for making toiles.
Cambric
Lightweight, closely woven, plain weave fabric, usually made from cotton or linen.
Canvas
Strong, firm, relatively heavy and rigid, generally plain woven cloth traditionally made from cotton, linen, hemp or jute.
Cavalry twill
Firm woven fabric with a steep twill showing double twill lines, traditionally used for riding breeches and jodphurs.
Chambray
Lightweight, plain weave cotton cloth with a dyed warp and a white weft.
Cheesecloth
Open, lightweight, plain weave fabric with a slightly crêpey appearance, usually made from carded cotton yarns with higher than average twist.
Chenille yarn
Fancy yarn produced by weaving a leno fabric and cutting into warp-way strips so that each strip forms the yarn, which has a velvety, caterpillar-like appearance.
Chiffon
Originally a very lightweight, sheer, plain weave fabric made from silk. Now can also be used to describe a similar fabric using other fibres.
Chiné yarn
Originally a 2-fold yarn, one black, one white, giving a regular two colour effect. Term now used to describe any 2-fold, two colour yarn.
Chintz
Closely woven, lustrous, plain weave cotton fabric, printed or plain, that has been friction calendered or glazed. Much used for curtainings and upholstery.
Coir
Natural vegetable fruit fibre from the coconut.
Colourway
One of several combinations of colours used for a particular fabric.
Corduroy
Wove, cut weft-pile fabric where the cut pile runs in vertical cords along the length of the fabric. A number of different types are found, ranging from pincord (very fine cords) to elephant cord (very broad cords).
Crepe
Fabric characterised by a crinkled or puckered surface, which can be produced by a number of methods. 1. woven fabric where short, irregular floats in warp and weft are arranged to give an all-over, random pattern within the weave repeat. 2. woven or knitted fabric where the crêpe characteristics are achieved mainly by the use of highly twisted yarns, which in finishing develop the crinkled, puckered appearance of a crêpe. 3. fabric where the crêpe effect is produced in finishing by treatment with embossing rollers, engraved with a crêpe pattern, which impart a crêpe effect onto the fabric through heat and pressure.
Crêpe de chine
Lightweight, plain weave crêpe fabric, made with highly twisted continuous filament yarns in the weft, alternating one S and one Z twist, and with normally twisted filament yarns in the warp. The crêpe effect is relatively unpronounced.
Crepe yarn
Spun or filament yarns that are very highly S or Z twisted used for the production of crepe fabrics.

D
Delaine

Lightweight, printed, all wool plain weave fabric.
Doupion (or Dupion)
Silk-breeding term meaning double cocoon, used to describe the irregular, raw rough silk reeled from double cocoons.
Drill
Woven twill fabric with a similar structure to denim, but usually piece-dyed.

E
Egyptian cotton
Type of cotton characterised by long, fine fibres.

G
Gauze
Lightweight, open-textured fabric made in plain weave a simple leno weave.
Georgette
Fine, lightweight, plain weave, crêpe fabric, usually having two highly twisted S and two highly twisted Z yarns alternately in both warp and weft.

H
Hopsack
Variation on plain weave, where two or more ends and picks weave as one. Sometimes called basket weave.

I
Indian cotton
Type of cotton characterised by relatively short, coarse fibres.
Interlining
Fabric used between the inner and outer layers of a garment to improve shape retention, strength, warmth or bulk. Interlinings may be woven, knitted or nonwoven, and can be produced with fusible adhesive on one surface.

J
Jacquard fabric
A fabric woven on a jacquard loom, where the patterning mechanism allows individual control on any interlacing of up to several hundred warp threads or a rib-based, double jersey weft-knit structure which shows a figure or design in a different colour or texture. Jacquard fabrics are sub-divided into flat-jacquard and blister fabrics.
Jersey
General term used for any knitted fabric.
Jute
Natural vegetable bast fibre, the plant from which the bast jute fibre is obtained.

K
Kemp
Coarse fibres present in varying amounts in wool fleece. Usually white, black or brown and can be used to give decorative effects in some wool fabrics.
Knickerbocker yarn
Fancy yarn characterised by random flecks or spots of differently coloured fibres.

L
Lawn
Fine, plain weave fabric, traditionally of cotton on linen.
Linen
Natural vegetable bast fibre obtained from the flax plant.
Lambswool
Wool from the fleeces of lambs (young sheep up to the age of weaning).
Lamé
A general name for fabrics where metallic threads are a conspicuous feature.

M
Maquisette
Square-hole, warp knitted net.
Merino Wool
Wool from the merino sheep, which produces the shortest and finest wool fibres.
Mohair
Natural animal hair fibre from the angora or mohair goat.
Moiré
Fabric which shows a moiré or wavy watermark pattern. This is produced by calendaring, usually on a fabric showing a rib or cord effect in the weft direction. The moiré effect can be achieved by embossing with a roller engraved with a moiré pattern, or by feeding two layers of fabric face to face through the calendar. the effect may be permanent or temporary depending on the fibres and the chemicals used.
Moquette
Firm, woven warp-pile fabric where the pile yarns are lifted over wires, which may or may not have knives. Withdrawal of the wires will give a cut or an uncut pile. Used for upholstery, particularly on public transport vehicles.
Mousseline
General term for very fine, semi-opaque fabrics, finer than muslins, made of silk, wool or cotton.
Muslin
Lightweight, open, plain or simple leno weave fabric, usually made of cotton.

N
Narrow Fabric
Any fabric that does not exceed 45 cms in width (in the UK). In the USA and Europe, the accepted upper width is 30 cms. Ribbons, tapes, braids and narrow laces are included in this category.
Natural Fibre
A textile fibre occuring in nature, which is animal, vegetable or mineral in origin.
New wool
Fibre from a sheep or lamb that has not previously been used. Alternative name for virgin wool.
Nylon
Man made synthetic polymer fibre. Alternative name for polyamide.

O
Organdie
Lightweight, plain weave transparent fabric, with a permanently stiff finish.
Organza
A sheer, lighweight, plain weave fabric, with a relatively firm drape and handle, traditionally made from the continuous filament of silk yarns. Now often made using other fibres.

P
Polyester
Man made synthetic polymer fibre.
Pure Silk
Silk in which there is no metallic or other weighting of any kind, except that which is an essential part of dyeing.

R
Raw Silk
Continuous filaments containing no twist, drawn off or reeled from cocoons. The filaments are unbleached, undyed and not degummed.

S
Sateen
Woven structure where the maximum amount of weft shows on the face. The smooth effect is enhanced by using filament yarns and/or lustrous fibres.
Satin
Woven structure where the maximum amount of warp shows on the face. The smooth effect is enhanced by using filament yarns and/or lustrous fibres.
Silk
Natural animal protein fibre obtained from the cocoons produced by silkworms.
Silk Noil
Very short silk fibres extracted during silk combing that are too short for producing spun silk. These fibres are usually spun into silk-noil yarns.
Slub yarn
Fancy yarn characterised by areas of thicker, loosely twisted yarn alternating with thinner, harder twisted areas.
Spun silk
Staple fibre silk yarn produced from silk waster which has been largely degummed.
Synthetic
Describes a substance which has been manufactured by building up a complex structure from simpler chemical substances.

T
Taffeta
Plain weave, closely woven, smooth, crisp fabric with a slight weftways rib, originally made from continuous filament silk yarns. Now often made using other fibres.
Terry-Towelling
A woven warp-pile fabric where the loops are formed by applying a high tension to the ground warp and a very low tension to the pile warp. Beating-up does not occur on every pick, so that when a pick is beaten-up it causes the other picks to be moved into the main body of the cloth, at the same time forming the pile loops on the face and back of the cloth.
Thrown Silk
Yarn twisted from continuous filament silk.

V
Velour
Cut pile weft or warp knitted fabric.
Velvet
Cut warp-pile fabric, in which the cut fibrous ends of the yarns from the surface of the fabric. Many effects are possible, e.g. the pile may be left erect, or it may be laid in one direction during finishing to give a very high lustre.
Viscose
Man made natural polymer regenerated cellulose fibre.
Voile
Plain weave, semi-sheer, lightweight fabric made with fine, fairly highly twisted yarns. Originally made from cotton, now other fibres are sometimes used.

W
Wadding
Lofty sheet of fibres used for padding, stuffing or packing.
Wet spun
Describes man made filaments produced by wet spinning, where the dissolved polymer is converted into filaments by extrusion through the spinneret into a coagulating bath of chemicals, causing the filaments to solidify.

Source Credit: R Haworth

Interior Designers & Pinterest

Many Interior Designers have Pinterest accounts and quite a few of us use them. Here are my thoughts on whether or not interior designers should use Pinterest and HOW they should best use Pinterest.

https://pinterest.com/paulaovallev/color/

Here, for example is Paula Ovalle Vicuña’s beautiful pinboard of colors. Now, this and similar boards are great sources of imagery for colours for interior designers and of course there are other pins showing styles and colour themes and so on. If you had a board like this you could show your clients on your iPAD as part of your presentations.

Click To Read More Interior Design Articles

BUT think carefully about how you are going to use this as a tool to win more business. How are your potential clients going to be driven to you and/or your web site. Why is your potential client going to be looking on pinterest for work by interior designers. They MIGHT be using it as a means of selecting designers but IMHO I doubt that many potential customers will be doing that – some, for sure, but not many.

Now, your competitors may be using it to get some inspiration. So you’ve done a bit of work to help your competitors. That’s all well and good as others will reciprocate and you will benefit from that potentially. But that hasn’t got you any more sales has it?

If you are going to use pinterest for collecting and presenting images then it may be great as a productivity tool.

You have the option with pinterest of creating secret/hidden boards – that may be a good way forwards for those of you conscious NOT to help out your competitors!

So you have to answer this question: “Do my clients hang out on Pinterest so making them more likely to find out about my interior design skills from my Pinterest account?”.

IF you can answer that question positively then read on…

Effective Pinterest Marketing

1. Fill-in the Form! Setup You Account Properly – Gets the Basics Sorted Out

Your name (first and last), username, logo, About, Location and Website information should all be properly included. PLEASE if you can make sure that, for example, you use the same name as you do across all media – printed and electronic. It’s good for your ‘branding’. Verify your website and put your blog address in your ‘About’ section.

2. Be a digital stalker! Follow People – You build a following, which looks good to potential new followers, if you follow people. They often reciprocate. It’s a bit like Twitter in that respect. Perhaps look for people or boards with certain of your keywords on them and then follow those people.

3. In the Digital World, Content is King! Get content. Regularly seek out and add new relevant content. To be truly amazing you will, of course, add your own original content. Content may be the king but creativity rules the Empire of Design.

More?

Create a board and use it (link to it) on facebook or twitter to invite your other followers to discuss it.

When you blog you always add at least one great image right? Well make a collection of those great images on pinterest. That way you save a little time by using one piece of content twice.

Focus on the right content. Think always about your target customer. Only post what they are going to be interested in.

Put a url in your comments on pins to link back to the original content (your blog), Ibelieve I am right in saying that this URL is made clickable by pinterest.

Interior Design Buzz Words – Trends and Which Bug You?

English: Selection of Danish Modern chairs at ...
English: Selection of Danish Modern chairs at the Danish Design Center, Copenhagen (Photo credit: Wikipedia)

Modern vs Contemporary: Contemporary is usually something that is modern or recent looking yet which takes something ‘good’ from the past such as, for example, GOOD traditional materials. Modern may sometimes (and probably incorrectly) infer a degree of futuristic design.

Vintage vs Retro vs Reproduction: Something vintage is from its original period. Retro is something that has been recently made in the style of an older piece or period. Reproduction is a copy of an item some time after its original period has finished. A fake is a reproduction that is specifically designed to be passed off as an original.

Selective indulgence: You probably haven’t got the budget to have a fully indulgent design. So instead you choose to be indulgent on certain concept or focus pieces that make a statement.

Organic – This can mean ‘eco’ in modern parlance. But you should also be aware that others use it to mean natural in a very broad sense – for example to how your entire scheme works together and fits to the space.

Energy: This is more about emotions and feelings than the vividness of colours or eye-catchingness of objects.

Re-purpose – this means more than just to re-use something. Yes you re-use it but you re-use it for a different purpose.

Diversified Portfolio: You have more than just taupe in the photos of your past work 😉 Your portfolio will show different types of projects, say, a classic villa and a contemporary restaurant

Collaborative spaces – allow spaces for group work but also allow such spaces to be able to be used and re-used for different functions or groups.

What do you think?or what is your bug bear?