You have a great business. You have great referrals from clients and you have a good presence at events and online.
What if you suddenly started getting a lot of bad press, perhaps because of just one well connected but disgruntled client? What if you did not realise for 6 months? The consequences could be disastrous, right?
This is one of those things that are, hopefully, unlikely to happen but if it did the CONSEQUENCES would be severe. So it’s the kind of business event where you probably need not worry too much BUT you do need to give it some thought to plan contingent action.
An easy thing to do as part of a response to this issue is to look at: online articles and publications; and online social networks.
At its most simple level: once you realise what is happening make every effort to politely counter what is said in written and make efforts to make the disgruntled client happier.
At another level think about a way of monitoring the PR you get on a regular basis to avoid cumulative bad press.
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