Who is the best interior designer in Europe?

English: Interior Designer, Tanya GyaniWho is the best interior designer in the world? blimey that’s a question and a half.

I’m writing this post in wordpress and I use this thing called Zemanta which suggests images and articles to do with the subject, with suggestions changing as I compose the article. So the first designer that appears will get put in the picture on the right and that will be the person you are looking at now!

I’ll probably not know the person that is suggested (we’ll see it still hasn’t appeared yet!)

Ooops there she is: Tanya Gyani.Congratulations Tanya.

Now of course there probably really is no ‘best interior designer in the world’ that we can all agree on. But the point of my post was to go one of two ways. I was either going to come from the angle of saying that YOU should be the best interior designer in terms of how you market yourself to your target niches OR that whoever comes up and gets put in my picture is the best interior designer in the sense that they are the best at getting their image shown against a generic search for “the best interior designer in the world”.

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Maybe Tanya will now go on to global fame? Who knows? If she does I certainly hope she will start specifying some of our fabrics on her projects as she hasn’t done so yet! (as far as I know).

No; really YOU should be positioning yourself as the best interior designer at what you do. But rather than saying you are “the best at XYZ” it is probably more appealing and more humble for you to phrase it as “I am the only Interior Designer In XXX who does YYY”. Use that sort of angle A LOT in your client communications (written or verbal) and you give your potential clients A REASON TO CHOOSE YOU and a REASON FOR YOU TO JUSTIFY YOUR PRICING. Make sure it’s true of course. For uniqueness is priceless (well almost!!)

Remember of course that it should not all be about price. Your client wants a great job most of all. Cost might be a factor but so also is the risk of who the client chooses. Find a way of exuding confidence and competence to lower that perceived risk.

Good luck you and good luck Tanya (there she even gets a link to her website).

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