I was wondering just “Who is the best interior designer in London?”. I recently wrote about who was the best interior designer in the world and got some rather unexpected results.

You could, and of course, probably did, do that same Google search to find London’s “best interior designer”, just like you’ve probably also googled your own name at some point.

And yet here you are.

Maybe you are one of those top interior designers wondering why your name didn’t appear on Google’s first page like Blanchard, Helen Green, Tollgard and Robin Moore Ede did?

Is it really important? For example, I’m writing this in 2013 and Victoria and David Beckham have just, apparently, commissioned Kelly Hoppen to do their London pad. Do you think they did that Google search? Probably not, in fact certainly not, as I am sure they were influenced by many other factors. So even if you target ‘rich people’ then you might argue that your target market will never make that search.

Maybe.

I bet some of them do though. I bet some of those responsible for recent influxes of property investment in recent years do as they are based out of London. Perhaps they did have one or two recommendations but perhaps they also wanted a few new faces to present fresh ideas. & you weren’t on that list!

So how do you get on that list? Well, this blog page probably did get on or near the top of that list. So you might wonder why? Well if you look at the first paragraph you will see that I use ‘who is the best interior designer in London’ near the start of my article (google likes that) Oooh and look I’ve just included it again in the previous sentence. Google likes that too. But I will stop putting it in as if you do it too many times Google does NOT like that. & now take a look at the title, the name of the page and the excerpt…do you see a pattern emerging? 🙂

So the lesson is that you actually have to put the words into your website that people might type (keywords). That’s an art in itself. Covered elsewhere on this blog. Of course, now you know the trick you will all do it and I will get bumped further and further down the listing…giving me a reason/excuse for not being on the first page when you finally get around to reading this!

Then, of course, you actually have to have a good website and I ‘m sure you’ll agree that those companies that come up do have amazing looking websites. We deal with some of them and they certainly ARE at least amongst the very best designers in Europe, let alone London. And yet if you have the time to check their technical google ranking or ‘pagerank’ (I’ve done it for you!) you will find that most are 3 or 4; which is not so great. Certainly no higher than this blog. So you DON’T have to have a really high pageranking to get on that first page. You have to have the right content (as well as an OK pagerank).

Now here’s how you can cheat. Search instead for a generic “interior designer in London“. Different results. And you will see that maybe your adwords advert for those keywords appears on the right-hand side (you don’t use adwords? why not?). You will maybe also see that you need to have a google business/places listing to get put there as well a perhaps a listing in Yell.

So you can cheat by paying for a position on the ads on the right-hand side. It might cost you a bit though. And if you get a lot of ad clicks then google will promote you to the ads at the top of the search (because your ad generates more revenue for them). And you will see that those ads at the top don’t always look like ads and then kind of blend into the normal search results. And people kind of think that they are the first results of the search…and click them. Good clicks if you can get them maybe?

Maybe a listing in Yell is a good idea and getting a Google Places/Business listing IS DEFINITELY a good idea.

So who is the Best Interior Designer in London? Well Google’s first page for that search shows designfinder.co.uk and their listing says that www.forsterinc.co.uk are the best designers…so it must be true.