Once you have set up your Facebook (FB) Fan Page for your business so that it looks and feels ‘right ‘ then it’s time to take it to the next level. So if you are at that point, read on. If not go <here>.
Note: Before you start make sure you will be working on your business page (fan page) and not your personal page. You really should be using a business page (fan page), be sure what one is before continuing as lots of people go down the wrong route and then have to start all over again, FB is not very forgiving in that respect.
OK I’m going to look at Branding, Promoting, Enhanced Navigation & Content. These are the main areas to add a bit of spice to your FB Fan Page/Business Page.
a. You need a 200 pixels wide x 600 pixels high image of your brand. Maybe you have a logo, if so use that. Upload this to the area to the left of where it says “Wall”.
b. Header. This goes above where it says “Wall”. Change the text here so that it has your company name. What if you get the name wrong? Well if you get the name wrong you cannot change it, so you have to delete the page and start again (as at Feb 2010). So please get it right first time.
c. The same applies to the category of your page, that cannot be changed either. So when you create your page get the category right.
d. If your company is called XYZDesigns then you need http://facebook.com/XYZDesigns as your url. This article <here> tells you how to do that.
a. You probably already understand groups on LinkedIn. Well Facebook (FB) has them as well. Start one or use existing ones like Interior Design Lovers (requires you to be logged in to FB). Promote your page in groups. BUT DO NOT SELL, SELL, SELL. Let people know about the information your FB page will provide them with. Remember further that few people are interested in your business per se, they are more interested in what it can do for them. So talk about solving problems and NOT saying how great you/your services are. The sell-sell way does not usually work.
b. User comments. Engage with your fans, reply to them. Promote yourself to these people and remember that they are already on your page and are taking the time to write something, probably to find out something, so they have more than a passing interest in what you do. Again soft-sell not a hard sell. Try to help them.
c. Facebook Advertising.
You may have tried Google AdWords advertising or the Yahoo and Microsoft equivalents (they are each very similar to one another). Maybe they have worked for you, maybe not. Facebook also allows you to advertise your services. They take a slightly different approach to the other 3 by targeting the FB user base. I particularly like how you can be much more specific about the region and demographics of the person you are targeting; FB also tell you how many people are in the demographics you specify. Worth a look especially for Interior Designers who are targeting the general public rather than other businesses. I will not go into this area in any more depth yet as it really comes under ‘advertising’ rather than building a better FB page for your business.
d. Make sure the information about your business on the left-hand side really stands out. Get some good, engaging and genuine words about your company there.
3. ENHANCED NAVIGATION
a. You can administer your FB business page (fan page) <here>. You need to be an administrator of your business fan page.
b. Go to the wall. At the top of the left-hand column you will see ‘edit page’. Go there and then choose “Wall Settings: Edit”. Change the default view to the correct page that you want a user to land on, could be your wall, could be your info page. This can be changed later if you make a mistake.
This is what will make people come back to your site. It’s really, really important! So you will need to have some new ‘stuff’ on your FB page to make it worth their while to return. That ‘stuff’ could be new videos, articles or whatever. it could also be the content of communication and engagement with like-minded design professionals working together to solve problems online…
The most obvious route is through your blog. You can display your blog as the ‘wall’ for your business page. You have a few options for example:
- Write your blog (the original content) in FB and post it everywhere else automatically from FB. You can even write your blog by accessing Facebook from your blackberry.
- Get your external blog synchronised into FB automatically (I use a free FB application called Social RSS and my blog is on WordPress)
- I prefer the second approach as WordPress also automatically publishes my blog posts to other sources such as Twitter. Apparently there is a FB Fan Page-to-Twitter application but I do not use that, sorry!
- Encourage your fans to add content (photos, etc.). That makes your job easier and makes your site content-rich for others.