Who is the best interior designer in London?

London (Photo credit: @Doug88888)

I was wondering just “Who is the best interior designer in London?”. I recently wrote about who was the best interior designer in the world and got some rather unexpected results.

You could, and of course, probably did, do that same Google search to find London’s “best interior designer”, just like you’ve probably also googled your own name at some point.

And yet here you are.

Maybe you are one of those top interior designers wondering why your name didn’t appear on Google’s first page like Blanchard, Helen Green, Tollgard and Robin Moore Ede did?

Is it really important? For example, I’m writing this in 2013 and Victoria and David Beckham have just, apparently, commissioned Kelly Hoppen to do their London pad. Do you think they did that Google search? Probably not, in fact certainly not, as I am sure they were influenced by many other factors. So even if you target ‘rich people’ then you might argue that your target market will never make that search.


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Click To Read More Interior Design Articles

I bet some of them do though. I bet some of those responsible for recent influxes of property investment in recent years do as they are based out of London. Perhaps they did have one or two recommendations but perhaps they also wanted a few new faces to present fresh ideas. & you weren’t on that list!

So how do you get on that list? Well, this blog page probably did get on or near the top of that list. So you might wonder why? Well if you look at the first paragraph you will see that I use ‘who is the best interior designer in London’ near the start of my article (google likes that) Oooh and look I’ve just included it again in the previous sentence. Google likes that too. But I will stop putting it in as if you do it too many times Google does NOT like that. & now take a look at the title, the name of the page and the excerpt…do you see a pattern emerging? 🙂

So the lesson is that you actually have to put the words into your website that people might type (keywords). That’s an art in itself. Covered elsewhere on this blog. Of course, now you know the trick you will all do it and I will get bumped further and further down the listing…giving me a reason/excuse for not being on the first page when you finally get around to reading this!

Then, of course, you actually have to have a good website and I ‘m sure you’ll agree that those companies that come up do have amazing looking websites. We deal with some of them and they certainly ARE at least amongst the very best designers in Europe, let alone London. And yet if you have the time to check their technical google ranking or ‘pagerank’ (I’ve done it for you!) you will find that most are 3 or 4; which is not so great. Certainly no higher than this blog. So you DON’T have to have a really high pageranking to get on that first page. You have to have the right content (as well as an OK pagerank).

Now here’s how you can cheat. Search instead for a generic “interior designer in London“. Different results. And you will see that maybe your adwords advert for those keywords appears on the right-hand side (you don’t use adwords? why not?). You will maybe also see that you need to have a google business/places listing to get put there as well a perhaps a listing in Yell.

So you can cheat by paying for a position on the ads on the right-hand side. It might cost you a bit though. And if you get a lot of ad clicks then google will promote you to the ads at the top of the search (because your ad generates more revenue for them). And you will see that those ads at the top don’t always look like ads and then kind of blend into the normal search results. And people kind of think that they are the first results of the search…and click them. Good clicks if you can get them maybe?

Maybe a listing in Yell is a good idea and getting a Google Places/Business listing IS DEFINITELY a good idea.

So who is the Best Interior Designer in London? Well Google’s first page for that search shows designfinder.co.uk and their listing says that www.forsterinc.co.uk are the best designers…so it must be true.

An interview with KOTHEA’s founder

Notting Hill Carnival 2007 (London, UK)
Notting Hill Carnival 2007 (London, UK) (Photo credit: Wikipedia)

London based Lisa Parsons supplies fabrics to the hippest and most exclusive UK designers. The founder of KOTHEA, her Spring2011 collection-in-progress is about to take Velvet to a new level of opulence.

With no time to think I would paint my walls withKelly Hoppen’s “Perfect Taupe”. Her colours are fantastic and, in this case, it does what it says on the tin.

My favourite piece of furniture is … an old chair I picked up in a local junk shop and I had it recovered in one of my fabrics; LeapFrog.

The car’s almost full in that small space I would pack … The Kite Runner by Khaled Hosseini, I’ve just started it and a spot of holiday reading beckons.

Guests to my house are intrigued by … this bizarre surveying tool I have in the corner of my lounge. It’s a measuring stick used with a theodolite and it adds a bit of height and interest to a corner of my room. It also detracts from a piece of my husband’s artwork which, although good, I have to compromise on putting on show from time-to-time.

I am … passionate about my fabrics and design; I am always inspired by many of today’s amazing yacht interiors, Terence Disdale is fantastic.  I would love to be in a position to commission him.

The hardest thing about work is … keeping my beautiful fabrics at home clean whilst having three children and their 30 sticky fingers. Gulp.

In my spare time … I just said I have had a third child; what spare time! I do love yoga though, with headstands being my forte. I have also designed and made many pieces of jewellery. Chris Farrow made this one up to my design, it has 3 rotating rings with a semi-precious stone on which rotate around a larger holding ring also with a set stone.

The trendiest colour is … hmm, trendy. Difficult one, KOTHEA operates at the top end of the market and I would have to say that the desirable colours there have varied little over the last ten to 15 years. Lower down the market it is different.

My favourite designers are … well I’ve mentioned a few already. I would certainly look at Gotham (Notting Hill) for furniture. John Hutton did amazing chairs and I was privileged enough to sell a few when I worked at Donghia in the 90s. Nick & Christian the famous Candy brothers have done some amazing things just look at One Hyde Park.

The best technology is … I suppose I should say Apple but I love my Blackberry as it helps me stay in touch with everyone and everything.

The most iconic British designer is … without a doubt, Terence Conran. His massive influence has probably been understated.

A plug for your company?…We mostly deal with the very top interior designers; not all of them but many of them. That’s the market we are in and intend to stay in. We know it pretty well and we like to think our fabrics meet their needs. A case-in-point is our new velvet collection. Opulent Cashmere and Italian Silk velvet.

Most interesting use of your products? … Some of the yachts they are specified on are pretty interesting! We’ve supplied some pretty interesting pop stars and celebrities (if you are into that sort of thing). One interesting client came through a Mayfair yacht broker and temporarily wanted his ‘fishing boat’ fitted out wall-to-wall with faux leather. All I can say is that it must have been a pretty large fishing boat and certainly not what I had in mind when I think about fishing boats!

Designers: What to blog about

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

OK so you’ve decided to raise your business profile by blogging at least weekly. It will boost your brand awareness in your customers’ eyes and also, eventually, help your position in the results of google searches.

Unfortunately after a few weeks you run out of things to write.



Let’s go.

1. Original content. Whatever it is it MUST be original. If you copy articles or republish them Google ‘knows’ that. It won’t help you one jot in your position in search results.  It might be of some benefit to your readership though but why not just post the link to the information preceded by your professional opinion about what is in the link and why is worth visiting? Add value, don’t plagiarise.

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Click To Read More Interior Design Articles

2. Apple iPHONES? So many people blog about technology and how wonderful it is. Perhaps, I would suggest, many of those conversations don’t get far over the dinner table or at parties. Why? Mainly because they are of limited interest. And, let’s face it, those discussing technology just use the technology they don’t actually invent the darn thing! HOWEVER you design amazing interiors for houses. That’s interesting to many people, they live in them funnily enough, it is an area that is very interesting to many people. So talk about your job, its one of the few jobs that people envy and are interested in. Don’t be embarrassed!

3. So blog about your last job. More importantly make your last job into several blog posts. Focus on specific aspects of about 200-300 words for each post. Talk about; products, services your approach to the project, what your client thought, how good certain contractors were. Honestly you could go on for a few months based on one project alone (remember short posts with images ideally).

4. Talk about design in general. What’s good, what’s not. And I want to hear YOUR GENUINE opinion please, not a re-hashed version of something that someone told you was “cutting edge design”. True originality and creativity is rare -people with money want to buy that (oh yes, that’s right they are your potential customers).

5. Trends. At the turn of the year I found VERY few designers talking about trends for the year ahead. And many of them were just rehashing colour trends produced by paint maker Farrow and Ball (or whoever it was). YAWN. So who is one of the most sought after media-savvy interior designers in the UK…Kelly Hoppen. Look here, she gives her professional opinion on the year ahead and writes in an engaging way. Trends are one of the easiest things to write about and few of you (with notable exceptions)  did it. Great job Kelly!

6. PLEASE think about your readers. Do NOT write something that will be of interest to all your staff. Why? They are not your customers. Write about something that your customers might be interested in. So we, KOTHEA, sell great fabrics to interior designers but I don’t tend to talk about that. I talk in this blog about stuff that might help you make more money (eventually) by doing better business. Eventually KOTHEA will stick in your brain and you will buy some of our fabrics!