Twitter for Interior Designers 2016

Keep Calm Interior Designer

Keep Calm Interior DesignerVery many interior designers, but less so architects, use TWITTER to support their business marketing efforts.

Twitter is very hit-and-miss. Some say,

Don’t bother using it, it wastes your time as it’s ineffective

Others say,

It takes time but I got a couple of project leads that way

I guess it takes just ONE large project to make it worthwhile.

the problem is that the way YOU use twitter is ineffective and  you won’t get ANY leads but you WILL waste a lot of time. Well, that’s what I would say to a lot of designers but it probably won’t apply to you. Here’s why…

Twitter can be used in several ways including:

  1. You just tweet something to your ‘followers’.
    • Let’s say you have 500 followers and each of those followers all follow 1,000 other twitter entities. So your generic tweet will be hidden away amongst those of 1,000 other twitterers. the chance of it being read are not great.
    • On the positive side a generic tweet can be automated from your blog or facebook posts, so this could be a ‘no-effort’ action for you.
    • Result: No effort, no REaction, ineffective.
  2. You genuinely tweet to an engaged community. These people are like-minded online buddies of the best order. Unfortunately they are all interior designers or interior designer wannabees rather than clients.
    • Result: Lots of great interactive dialogue, huge amount of time wasted. Wrong target market. Ineffective but a great way to pass/waste your valuable time.
  3. You focus your twitter-efforts on relevant hashtags. Great, assuming that everyone else uses the same hashtag for the same meaning then you could be on to a winner here. eg #INTERIORDESIGN. This is great because you will reach beyond your followers.
    • Result: Still a waste of time. Most trending hashtags are about Prince Harry or Kim Kardashian or something similar. the 5 people who tweet about your targeted hashtags are also interior designers. Complete waste of time
  4. You engage with specific people through twitter. This might be ‘some random person’ or it might be a potential client who has contacted y ou via twitter.
    • This is fine. You are effectively using twitter as an abbreviated email-proxy. If your potential client wants to communicate this way then that’s great. But it’s just really email.
  5. You automate your blogs to also tweet the same headline to twitter with a link in twitter back to the original post. Kinda like I’ve done here in fact. It’s still mostly a waste of time (but you’r reading it aren’t you?) but it took me zero extra time to put the content onto twitter. It also creates a bit of corporate noise on a well-known platform. Someone MIGHT just look at your company and then out of interest have a nose-around your facebook page, linkedin page and twitter feed. If either are empty then they might wonder about the size and scope of your organisation.
    • Result? Mostly harmless!

Anyway. You get the drift. twitter is mostly a waste of time. I blog in some other fields of business and twitter is a bit more important there but it still doesn’t lead to quantifiable business there either.

And yes I did automate this with a tweet. And a youthful emoticon 🙂

 

Interior Designers – An Update On using Facebook, LinkedIn WordPress blogs and Twitter

heather buckley Follow me on Twitter I have a ...

Interior Designers have been moving much of their sales and marketing into the digital world over the last few years. Maybe this was because of great looking Apple products or maybe just because as new, young designers come into larger business they bring in with them the gadget trends of youth. Or maybe because all this digital e-stuff actually can work and can work quite cost effectively if done right.

I’ve written a few articles on this general subject over the years (I’ll reference some of them at the end of this post. However things have moved on in the real world and some of what I’ve PREVIOUSLY written has been superceded or improved.

1. Blogs, Twitter, Web sites, LinkedIn and Facebook – linking them

It’s still mostly true that you will use your web site as your show case for your business. Your blog will be a part of your website and, unless you sell products that require an up-to-date online catalogue, it is your blog that will contain the information that CAN AND SHOULD be regularly updated. (That will boost your google position). Twitter, LinkedIn and Facebook come in as networks you are building. All good stuff.

Click To Read More Interior Design Articles
Click To Read More Interior Design Articles

The problem used to come in  how you would simultaneously update all these networks without having to manually re-submit the information. That would obviously be time consuming as would installing and keeping working additional pieces of software that glued all the bits of your marketing together.

Well now it is relatively straightforward to have your wordpress blog update your twitter account, your LinkedIn presence and your facebook business page. Similarly twitter can also update your facebook page automatically. Lots of these automatic links now exist within the main software websites (wordpress, twitter, etc) so you only have to write new information (blog posts or tweets or on your wall) once and then the software you use automates the distribution of that information across lots of different web site and online communities. Sorted, no mystery any more.

2. Vanity URLs on Facebook

This area used to be horrendously complicated and thankfully facebook have now simplified how to create a venity URL. What I mean by this is how do you create and use www.facebook.com/kothea …or of course you would have your business name at the end of that.

Essentially you can now just create a PAGE and give it a name (eg KOTHEA in our case) straight away. Gone are the ridiculous but well intentioned rules about having a certain number of fans.

3. Building networks with Facebook

You probably already know that once you have created you PAGE in facebook then you can use facebook as if YOU are the ‘page’. Rather than the person you really are. So rather than having your facebook activities in the name of ‘Joan Smith’ you make comments as if they are coming instead from your business ‘Smith Interior Design’.

google are also trying to “do a facebook”. This is their Google plus network. You can ignore that for the time being.When was the last time you or your kids used it?

Much better for your branding. Remember to be nice ad say sensible things and don’t get carried away!

4. Gadgets

Especially in the Interior Design and Architecture industry lots of people use Apple iphones and ipads. Of course your clients may well also use these devices but perhaps are also quite likely to use other ‘tablet’ devices and other smart phones like Blackberries.

Like you, your clients lead hectic lives. They are on the go and people are increasingly looking for  information on the move. So all the electronic marketing you do needs also to work on these devices so your potential clients can read it and find it.

This is not so hard to achieve. Facebook and Twitter and LinkedIn will automatically do it. WordPress blogs will do it if you check a box in one of the admin features. It might be harder for your web site to do it properly so have a word with your web page designers.

You can use something like http://marketing.grader.com/ to tell you for free some of the more technical things (like working with mobile/cell phones)

Here are some of the posts I previously wrote or you can find them all in one go by <clicking here>

1. How to get links to your web site 

2. Interior Designers: Why does no-one visit your web site 

3. Interior Design Marketing Strategies 

4. Effective Ad Writing For Interior Designers on Facebook

5. Five Crucial Bits For Your Facebook Business Page

6. Seven Facebook Mistakes Interior Designers Make

Designers: What to Twitter / Tweet About

It's Me Again
It’s Me Again (Photo credit: Wikipedia)

Really, I’m not interested in what you had for breakfast, nor what the weather is. If you want to be followed by people who are not decision makers then ‘your breakfast’ or ‘which train you are currently on’ is a great thing to Tweet about. But that’s not what you want is it?

So…

1. Automatically Tweet your blog posts once a week – that’s a great way to start. If  you use a WordPress hosted blog (like this one) it’s just a case of ticking a box and you are done.

Or

2. Every day just go through your suppliers. As a designer you have lots of them. Tweet a compliment about a DESIGN RELATED supplier &/or one of their products/services.

Or

3. Maybe tweet a promotion

Remember

4. Tweets are eventually deleted from the net. So you don’t have to worry about keywords too much. If you are writing a blog post then that post will be permanent and the keywords in it are important. So with your Tweets just keep it simple, interesting and professional. Think “interesting narrative”.

But would you…

5. Tweet about your competitors? Sure if you want to help publicize their work (??) and sure if they reciprocate and Tweet back.