Passionate About Fabrics
Designers 1508 London created this luxuriously designed London room Beautifully high ceilings with great attention to many details. We love the classically simple upholstery with a plain taupe-to-beige linen.
You can request samples of our fabulous textured upholstery from our main site.
Anna Owens Designs have this great master bedroom shot. We particularly like headboards with textured or unusual fabrics. One of our favourites is Faux Leather – upholstery or headboards, fine either way.
Most interior designers these days use social media. They might not use it effectively but they do use it. They might be using the wrong social media…but, yes, most still use it.
You: So, how do I best choose social media to ‘reach out’ (well that means “sell”, I guess) to my target markets?
Me: Well, silly, you use the same social media that your (potential-) clients use.
You: Ah! But what are they?
Me: Oh! 🙂
Well of course “It depends” is really the answer. Just as there are different types of interior designer so too are there different types of customer. If you understand your ‘type(s)’ of customer then you should already know where they digitally hang out. If, indeed, they do that sort of thing at all. Some won’t.
Anyway, as a guideline look at and consider the following:
A. Interior Designer With A Shop or online shops (e-commerce)
Choose: Mass-market retail-type social media: Twitter, pinterest, Google+ and Facebook
You need to work with images, with advertising and frequent/unique content in a highly sales driven way. Focussing on content that converts to sales leads.
B. Practice-Based Residential interior designer (mid-, top-end)
You need a great portfolio showcase somewhere. Probably on your own website. You might also reach out with your selected portfolio to PINTEREST. There’s also a good chance that many of your clients (or at least their partners) will use LINKEDIN. Showcase your service there as well.
You might also consider targeting advertising on facebook where you can select your demographic market quite precisely which will then, of course, mean that you should have a FACEBOOK presence as well.
As a one-off, you should also have a HOUZZ presence. But do not give too much away there. Make your content inspiring but tantalising. Link all the images and content back to YOUR website. Do NOT link to their website and let your leads go elsewhere.
C. Hotel / Commercial interior designers
Twitter, LinkedIn and Pinterest are the sites to use here. However, you CANNOT use them half-heartedly. You really have to interact on these sites. Not just with people looking at your content there but also, on Pinterest, with target clients.
Even then your success here will be limited. The phone call to find out about re-fits, office moves and new hotels will prove the best way to generate new leads. Perhaps couple that with industry knowledge site such as https://hotelprojectsworldwide.com.
MY Carcharias, Pershing 115 Superyacht , interior image, Master bedroom, Andrew Winch Designs. KOTHEA have the best Cashmere Throws for Superyachts.
Annie Stevens have done some great interior designs. Check them out on her website. We do many great fabrics have a look at our upholstery fabrics on our website.
Wacky chair. I don’t think I like it. Oh well, here it is anyway. For perhaps more classic or contemporary fabrics then KOTHEA upholstery fabrics are a great place to start your search.
White linen upholstery fabric looks great on this curved, floating seating. Darkened ’50s style minimalist legs beautifully offset the pure white linen. Not one for a kids’ play room.
Interesting Purple Upholstery Fabric on a classic chair. Ornate legs complement a lovely purple mohair velvet upholstery velvet fabric.
This blue Arik Levy Light glass light is quite striking. We love the design, colours, contours, the lot.
We don’t sell lights! So enjoy the image. But if you are adding high end blue fabrics to your scheme then please ask KOTHEA for some samples, we would love to get involved.
Addison Nelson, superb London Interior Designers, created this room and we are particularly interested in the blue velvet upholstery on this sofa. Fantastic stuff in a great setting. You can request our upholstery velvets by following this link and we also have some useful and interesting BUSINESS/MARKETING resources or interior designers here as well.